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ux design|2025-Present

VertaaUX

UX and accessibility auditing platform for dev teams who treat accessibility as craft, not compliance.

AI ProductUX IntelligenceAccessibilityStartup
VertaaUX — glass checkmark icon with ethereal green smoke on dark background

Services

Product Strategy, UX Intelligence, Accessibility and Brand Identity

Duration

2025–Present

Tools used

FigmaIllustrator

Overview

VertaaUX.ai is an automated UX intelligence platform that delivers comprehensive a11y- and UX-audits. Using 15+ specialized AI agents and 91+ automated checks, it analyzes usability, clarity, information architecture, and WCAG 2.2 accessibility compliance without requiring deep UX expertise.

The goal: Establish a UX Score the industry can adopt, similar to PageSpeed for performance or Lighthouse for accessibility. The platform achieves 2x higher accuracy than industry benchmarks with less than 5% false positive rate on accessibility findings.

Process

Research & Strategy

  • UX audit methodology
  • Competitive analysis
  • User research
  • Market positioning

AI Model Development

  • Predictive models
  • Scoring algorithms
  • Validation testing
  • Performance optimization

Brand Identity

  • Logo design
  • Visual language
  • Brand positioning
  • Identity system

Product Design

  • UI/UX design
  • Interaction patterns
  • Dashboard design
  • User flows

Why This Matters

UX Audits Are Slow and Subjective

Most digital products fail because the experience is confusing, unclear, inaccessible, or unoptimized. Traditional UX audits are slow, expensive, manual, and often inconsistent.

VertaaUX compresses that timeline into seconds, delivering actionable UX direction without heavy consulting overhead.

The Approach

AI-Driven UX Analysis

The technical foundation combines predictive modeling with real-time analysis, running 90+ automated checks in under 30 seconds. This is 25x faster than initial performance targets, with simple sites completing in just seconds.

The hierarchical AI system coordinates specialized agents for each audit dimension, producing severity-weighted findings that help teams prioritize by business impact rather than arbitrary severity levels.

VertaaUX audit results interface showing scores across usability, clarity, and accessibility dimensions

Audit results with severity-weighted findings across seven dimensions.

How It Works

Seven Audit Dimensions

The engine analyzes pages across seven key dimensions: usability scoring based on Nielsen heuristics and cognitive load, clarity analysis including visual hierarchy and CTA effectiveness, information architecture assessment, and full WCAG 2.2 accessibility compliance checking.

Each dimension produces a 0-100 score with severity-weighted findings, enabling teams to prioritize fixes by impact. The hierarchical AI system coordinates 15+ specialized agents to deliver comprehensive coverage that would take human reviewers days to complete.

VertaaUX detailed analysis view showing individual findings with severity, selectors, and fix recommendations

Detailed analysis — severity-weighted findings with inspectable evidence.

Brand Identity

Visual Language for UX Intelligence

For dev teams who treat accessibility as craft, not compliance. The brand identity is built on three pillars: Evidence-First (every finding backed by inspectable data), Quiet Confidence (the product speaks through clarity and measured output), and Craft Over Compliance (accessibility as a discipline, not a checklist).

Typography pairs Geist Sans for everything human with Geist Mono for everything data — scores, selectors, code references. The neon teal (#00FFCC) accent is used as a signal color, never decorative. Dark-biased surfaces let the data breathe.

VertaaUX mint teal logo on dark background
Primary — dark background
VertaaUX mint teal logo on light background
Primary — light background
VertaaUX mono logo on black
Mono — On black
VertaaUX logo on light background
Mono — On white
VertaaUX wordmark with mint logo on black
Wordmark — On black
VertaaUX wordmark with mint logo on white
Wordmark — On white
VertaaUX wordmark white on black
Wordmark mono — On black
VertaaUX wordmark black on white
Wordmark mono — On white

Color

The Palette

Dark-biased surfaces with neon teal (#00FFCC) as a signal color — used sparingly for CTAs, scores, and key data. Never decorative. Semantic score states map to Excellent, Good, Fair, and Poor with WCAG AA contrast on all surfaces.

Dark theme (Default)

VertaaUX dark theme palette — Neon Teal #00FFCC, Near Black #0D0D0D, Card Surface #141414, Near White #F2F2F2

Light theme

VertaaUX light theme palette — Muted Teal #00CCAA, Warm Ink #1A1A1A, White #FFFFFF, Warm White #F7F5F0

Score state colors

VertaaUX score state colors — Excellent #10B981, Good #3B82F6, Fair #F59E0B, Poor #EF4444

Typography

The Type System

Geist Sans for everything human. Geist Mono for everything data. The font pairing has clear semantic roles — Sans for prose, headings, and UI labels; Mono for scores, selectors, code references, and technical metadata.

VertaaUX type pairing rule — Geist Sans for everything human, Geist Mono for everything data
Geist Sans

Aa

The quick brown fox

Jumps over the lazy dog

Score 76 / 100 — Solid foundation

Audit completed in 2.7 s · 91 checks passed · 4 dimensions analyzed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Geist Mono

Aa

76 / 100

wcag-2.2-aa

aria-label="navigation"

div.hero > section.cta > button.primary { color: #00E5A0 }

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Interface

The Components

Neon glow as a signature effect on primary CTAs — used sparingly, max one per screen. Score badges, metric cards, and issue rows follow a consistent 8px card radius, 4px input radius system.

VertaaUX circular score badge showing 66/100 overall score with yellow progress arc
Score badge
VertaaUX score card showing Usability Score 76/100 with confidence badge, progress bar, and Solid foundation rating
Metric card
VertaaUX issue detail card showing missing alt text error with severity badges, business impact grid, and fix priority
Issue row

Product

Dashboard Experience

The interface prioritizes clarity and speed, presenting complex UX data in an instantly scannable format. Users can run guest audits without creating an account, or sign in to access audit history, shareable reports, and team collaboration features.

Enterprise plans include SAML SSO, multi-tenant support, API access, and developer documentation for integration into existing CI/CD pipelines and quality assurance workflows.

Person using VertaaUX dashboard on a laptop, showing score trends, audit history, and team activity

Dashboard — audit history, scores, and team collaboration.

Key Metrics

91+Automated ChecksComprehensive coverage across all audit dimensions
15+AI AgentsSpecialized models for each audit dimension
<5%False Positive Rate2x more accurate than industry benchmarks
<30sAudit SpeedFull audit in under a minute, simple sites in seconds

Results & Impact

Building the Future of AI driven UX Assessment

VertaaUX.ai launched in 2025 and is now in production. The platform combines comprehensive brand identity design with an AI-powered UX intelligence engine that delivers 2x higher accuracy than industry benchmarks and completes audits 25x faster than original performance targets.

With 91+ automated checks across seven audit dimensions and WCAG 2.2 compliance testing with less than 5% false positive rate, the platform democratizes UX expertise for teams without dedicated specialists. Enterprise customers benefit from SAML SSO, API access, and GDPR- compliant data handling.

Interested in working together?

Let's discuss how design systems, AI and thoughtful UX can elevate your product.