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branding

Random Gorsey

A grumpy cartoon chef, a liquid wordmark, sleeves, posters and a website for a Helsinki lo-fi house project.

Brand IdentityMusicIllustrationWeb Design
The two-line RANDOM GORSEY liquid wordmark in ink on warm grey

Services

Brand Identity, Illustration, Cover Art, Print, Web Design, Design Engineering

Duration

2015 – Present

Tools used

AiPsNext.js

Links

randomgorsey.com (external link)

Overview

Random Gorsey is my own thing. I make warm lo-fi house in a home studio in Helsinki, plus acid tracks under a second name. The name puns on a TV chef, and I built the rest around that pun: a cartoon chef, a liquid wordmark, sleeves, posters and a website.

The design challenge: keep one joke going for years without it turning into a gimmick, so you still hear the music first.

Origin

A Name Borrowed From a Celeb

I swapped the sounds in a TV chef's name and kept the result. His temper came along with it.

I drew the chef once and recoloured him three ways: pink, sand and violet hair. Line them up and you get a banner.

Twelve cartoon chefs in white jackets with arms crossed, repeating three colourways: pink hair, sand hair and violet hair

One grumpy chef in three colourways, my homage to a famous animated series.

Wordmark

Letters Like Poured Chrome

I drew the wordmark in 2021 for So Long Spectrum. The strokes swell and thin as if the ink is still wet, which is why they survive chrome on black, pastel clipart and a flat label.

For the site I pulled the vectors straight out of the original Illustrator file, so the mark online matches the sleeves.

The two-line RANDOM GORSEY wordmark in liquid chrome letters on black

Chrome on black, as on So Long Spectrum.

The RANDOM GORSEY wordmark drawn in pastel clipart strokes, with small flowers and butterflies between the letters

Same letters, softer mood.

Releases

Ink, Chrome and a Green Chef

Three sleeves from the catalogue. So Long Spectrum puts the chrome mark on a black record. The Customer Is Always Right tears the name across ink splashes. Duduk sets a halftone chef on a green disc with the catalogue number in the corner.

So Long Spectrum cover: the chrome wordmark on a black record with a white centre hole

So Long Spectrum, single, 2021.

The Customer Is Always Right cover: orange, blue and black ink splashes on white, with the name in torn letters at the top left

The Customer Is Always Right, EP, 2021.

Duduk cover: a halftone portrait on a green disc, titled RANDOM GORSEY UNKNOWN DUDUK, catalogue number RDGY 003

Duduk, single, RDGY 003.

Website

Site 3.1

I built the site as a studio you open in a browser tab: Windows 3.1 title bars and bevels on a graphite desk, acid green artwork and electric blue on whichever window sits on top. Each page, from listen to contact, opens as its own window.

I kept the windows still, with no dragging or fake minimising. On a phone they stack, title bars and all.

Random Gorsey home page on a desktop: the liquid wordmark, a Listen button, a yellow-green Signal study window with a wireframe mesh and a Selected recording window for So Long Spectrum

Home: the mark, a Listen button and the artwork.

The home page on a phone, stacked: wordmark, Listen button and the Signal study window

Home

The listen page on a phone with the Spotify player open in its sitewide player window

Listen

The gallery on a phone: the Grit poster in its own window

Gallery

The Listen page waveform, drawn by the site's own code.

Archive

Studio Notes in Plain Files

I keep the journal and gallery in typed files next to the code. Agents get the same archive through Markdown pages, structured data and a read-only MCP server.

The journal on the home page: the Journal heading, an Entries and Index switch and the post Light Returning

The journal: studio notes, scenes, recommendations.

Gallery page: each image in its own small window, including the Grit poster, a shadowed portrait and the clipart wordmark

The gallery: every image gets its own window.

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