2011 – 2012
Founded in 2009, Warrantify is a robust management system that helps in keeping track of your warranties, receipts, claims and expiry dates. DT was asked to join the in-house team to produce a credible identity and a product that was to attract early adopters to utilize Warrantify's unique offering.
Warrantify wanted to be seen serious and authoritative – much like a bank –, hence "A digital bank for your warranties and receipts". Designed to attract new users without alienating the masses, an approachable and universal identity was envisioned to communicate Warrantify's unique operating ideology and to break the market among the tons of startups these days. Product and web design was brainstormed and carried out and resulted in a freemium app, logo mark and identity, stationery, guidelines and tons of campaign and advertisement material for the young startup. Goals were met nicely by startup standards with a current userbase of nearly 40K active users, 45K+ android app downloads and 20K+ iOS app downloads. The app was also featured on the staff picks list.