Digitaltableteur / Graphic Design, Art Direction and Illustration


iyh_mbfw_invite

Isabell Hellysaz


Date
August 2013
Format
Print and Digital
Type
Commercial
Brief
Swedish/Persian fashion designer Isabell Yalda Hellysaz showcased her debut collection at the LCF Runway Show. Now her creations are being worn by Lady Gaga.
 
Her focus is on slowing down manufacturing and she is meticulous in production. Her brand concentrates on the essence of fashion, craftsmanship, details and materials.
 
DT was asked to design an invitation mailer for the Mercedes Benz Fashion week 2013 and an approachable web presence, that would reflect Isabell's own design aesthetic.
Solution
Collaboration was tight knit with Isabell throughout the process, from the first layouts to production of the platform showcasing her award winning work.